What is SEO?

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Search engine optimization (SEO)

Search Engine Optimization (or SEO) encompasses a variety of programming and Internet marketing techniques that can align a website's content, programming, and even URL with strategic keyword and key phrase targeting. Doing so makes it easier for a search engine’s algorithm to understand a website's focus and relevancy. When search engines have a better understanding of a site and its importance, they give it a higher ranking. These sites appear in "natural" or "organic" listings, which are free compared to sponsored listings. Search Engine Optimization can be simple for some websites, while others may require complex website code, navigation, content and internal link changes. Aurora IT’s SEO services have proven to significantly increase organic search engine rankings.

What does it mean to have a well-optimized website?

There are two basic kinds of search engine optimization strategies that you’ll need to become familiar with: on-page search engine optimization and off-page search engine optimization.

On-page optimization strategies involve all of the variables on your website’s actual pages. These include; text, pictures, keyword and key phrase density, meta-tags, URL’s, internal link structure and the like. To fully optimize your website, its code and content will need to be tailored to make it as "search engine friendly" as humanly possible. Being search engine friendly essentially means that spider-based search engines will have an easy time crawling your site, recognizing its purpose and, thereby, ranking it accordingly.

Off-page search optimization strategies involve optimizing elements other than your website. Off-page optimization techniques include linking, viral marketing, press releases, and so on. Properly optimized sites need to be linked to many other relevant websites. The result is improved rankings and targeted traffic from search engines.

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