Clarity Allergy Center
Chicago allergy specialist, Dr. Brian Rotskoff, sought the help of Aurora for a three-fold positioning effort. His practice needed a new name to break through the clutter of the many Chicago-area allergy and ENT practices, a logo, and a fresh, new website. While Dr. Rotskoff was hard at work establishing a three-office practice, Aurora got busy with a name and logo exploration.
Clarity Allergy Center was soon born. Aurora launched a comprehensive website to attract and educate patients. Dr. Rotskoff's training and patient focus are conveyed in his comprehensive website. Patient support is rounded out with custom online videos, an innovative allergy drops program for kids, and ongoing Aurora public relations support to drive traffic to his site. His own research projects and published articles, as well as patient testimonials, are also easily-accessible through the website's navigation.
