Clarity Allergy Center

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Clarity Allergy Center


To support the launch of his new practice and cut through the Chicagoland competition, allergy specialist Dr. Brian Rotskoff turned to Aurora IT for a complete brand identity, web design, and marketing campaign:
  • Practice Naming
  • Custom Logo Design
  • Web Development and Copywriting
  • Search Engine Optimization
  • Online Video Production
  • Press Release Campaign
  • Brochure Design & Printing
  • Business Cards & Identity Package

Client Testimonial

“Aurora IT was a terrific partner in the launch of my new practice. Everything from naming my practice to designing my logo and website was clear and easy. The process was seamless and their ongoing help is translating to new patients each week.”

– Brian Rotskoff, MD

Clarity Allergy Center

Chicago allergy specialist, Dr. Brian Rotskoff, sought the help of Aurora for a three-fold positioning effort. His practice needed a new name to break through the clutter of the many Chicago-area allergy and ENT practices, a logo, and a fresh, new website. While Dr. Rotskoff was hard at work establishing a three-office practice, Aurora got busy with a name and logo exploration.

Clarity Allergy Center was soon born. Aurora launched a comprehensive website to attract and educate patients. Dr. Rotskoff's training and patient focus are conveyed in his comprehensive website. Patient support is rounded out with custom online videos, an innovative allergy drops program for kids, and ongoing Aurora public relations support to drive traffic to his site. His own research projects and published articles, as well as patient testimonials, are also easily-accessible through the website's navigation.