New Look New Life
As a top Manhattan cosmetic surgeon, Dr. Victoria Karlinsky needed a website as unique and attractive as the patients she serves. Aurora IT design experts created a modern twist on her existing color palette and added body-centric imagery including actual before and after photos.
Most important, fresh and original content was essential to optimizing the power of search engines and distinguishing her practice from competitors. The visual nature of her practice makes beautiful imagery a must and Aurora achieved this through a rotating image banner on the homepage and a well-designed photo gallery to highlight her cosmetic expertise.
Through video interviews with Dr. Karlinsky, Aurora IT translated new patient consultations into easy-to-read FAQs for each cosmetic procedure. An e-store serves as the perfect solution for patients to purchase body care products online and increase practice revenue. Each feature was designed using professional CMS that allows the site administrator to easily change and refresh content.