In designing the New York OB/GYN Associates website, Aurora set the tone for compassionate, supportive and empowering care for women. The website conveys extensive information through well-designed navigation to promote readability and patient ease. Custom-designed tables and charts feature images with treatment-specific information to help women make informed decisions. Image banners at the top of each page support page content and further extend the compassionate personality of the practice. Physician expertise and detailed medical information are balanced with patient support and educational content.