There are over one-trillion (yes 1,000,000,000,000) web pages today, and your website has to stand out!
The DNA of the online marketplace has changed. It’s gotten more and more cluttered, and gets more and more competitive everyday. You can still generate a bit of traffic or a few leads by simply advertising your URL via traditional advertising venues. But more and more consumers are finding the companies, or products and services they’re shopping for online. Consumers are using search engines like Yahoo, Google or MSN, and online “Yellow Pages” like the Open Directory Project (Dmoz). In order to take advantage of the opportunity those searches represent, you need a visually compelling website that’s been optimized to appeal to search engines—and thereby attract targeted consumer traffic.
Having a site that can accomplish those goals will mean carefully developing an online marketing strategy. Your success or failure online will depend on having the right words and phrases built into your site, using effective pay-per-click advertising or search engine optimization. If that sounds daunting, don’t be worried, because that’s where we come in. We understand how consumers search, and we understand how search engines scrutinize and rank websites.
Website traffic optimization
Our web traffic specialists will design a comprehensive marketing strategy—to drive consumer traffic to your website by boosting your rankings where it makes sense, advertising with click through adverts and banners where it makes sense, and igniting online buzz where it makes sense.
Aurora IT designs and implements high-performance online advertising campaigns, turns around pre-existing campaigns that are under performing, and ensures that once we’ve got our client’s sites up and running, they remain successful. Our online marketing specialists will work with you and your company to continually refine your Internet marketing campaign over time, offering newer and more dynamic marketing opportunities or flagging potential problems before they can cause you a problem. In other words: They’ll help you maintain and grow your business using proven Internet marketing strategies.