Case Study
Aurora IT recently created a brand new site for Park Avenue Addiction Institute. The practice specializes in general and addiction psychiatry, psychotherapy and medication management for anxiety, depression, adult attention deficit disorder (add & ADHD), alcoholism and drug addiction.The site offers comprehensive information on various addictions, disorders, treatment approaches and programs. The Institute’s approach and philosophy is infused in every part of the website, conveying a modern, intimate, professional and respectful setting for addicted persons.
As the practice does not adhere to a one-size-fits-all philosophy, their website had to reflect their uniqueness. The dominant color of the website is purple, which has always been traditionally associated with wealth, prosperity, sophistication and royalty. However in this website it is used to portray the color that stimulates the brain activity used in problem solving – the main goal of the Park Avenue Addiction Institute.
The site features a homepage banner reminiscent of springtime that symbolizes a rebirth and new lease on life for patients. The newly designed logo symbolizes a partnership between the Institute and the patient in their journey towards recovery.
Website Address
http://Coming Soon!
