Case Study
Rio Grande Dermatology is located in Albuquerque, New Mexico, where the intense and constant sunshine creates a healthy demand for dermatologists. Two physicians, Dr. Karel Jill Ortiz and Dr. David Carey, decided to start a practice together that would offer comprehensive dermatology treatments. Dr. Ortiz focuses on medical and surgical procedures and Dr. Carey specializes in cosmetic and laser techniques. They opened Rio Grande Dermatology in 2008 and because it is a new practice, they needed the whole shebang—website, logo and search engine optimization.Solutions
Aurora Medical Design advised that Rio Grande Dermatology provide extensive information on dermatology treatments, conditions and diseases to serve two purposes; thorough patient education and a smart marketing strategy for a new business. Drs. Carey and Ortiz wrote the website copy and Aurora Medical Design edited and formatted the text to drive the largest potential audience to their site. Soft pastel colors were chosen for Rio Grande’s site to reflect the soft tones of skin.Website Address
http://riograndedermatology.com/
