Medical Marketing Tips
1. Promote your medical specialty
On your website narrow down your focus to the procedures you are most noted for. One of Aurora’s most successful clients, Nabet Kasabian, M.D., www.parkaveurology.com is an urologist specializing in laser prostatectomy procedures for treating benign prostatic hyperplasia (BPH). Dr. Kasabian has performed many GreenLight procedures and he is frequently quoted and is asked to speak at urology conventions.
2. Launch a website
Did you know that half of American adults have searched online for health information? This makes the search for medical or health information one of the most popular online activities after email and researching things to buy online. If you don't currently have a website, the unfortunate fact is that you aren't even being considered by the majority of new and potential patients. Make it a priority to have a quality website detailing your medical expertise, training, patient testimonials, research and publications, and contact information as soon as possible.
3. Identify your website goals
A website is the face of a medical practice or hospital. However, based on Aurora’s research, many doctors have template, old, or dated looking websites that are not up to the marketing challenge. This is a mistake. Doctors, hospitals, and medical practices need a website that’s been designed to complement and enhance branding, image, and expertise.
4. Promoting your website
Doctors should understand that website traffic is life. Without website traffic, there is no reason to have a website, period. Internet marketing and search engine companies provide services to doctors to increase website traffic by using pay-per-click and organic search engine marketing techniques.
5. Publish research and clinical expertise
Doctors should frequently publish information and research about their areas of expertise on the Internet and elsewhere. Every single day, thousands of editors, web masters, and newsletter publishers search for original and informative articles about disease diagnosis, treatment, research, and new advancements in medicine. If you can publish articles, which teach readers about your specialty, you will become recognized experts and there will be more demand for your services.
6. Participate in public speaking engagements
When your articles begin to get published, you’ll start to receive requests to speak more often. 95% of the population has serious reservations about public speaking. So when you stand up and speak confidently and articulately, you are doing what 95% of the population wish they could do. When you speak about your medical specialty, you set yourself up as the expert on that topic. You gain instant credibility.
7. Focus on the patient experience
Encourage patients to write testimonials about their experiences. Post the testimonials on your website. Website visitors love to read positive experiences about a doctor’s services. Wouldn’t you?
About Aurora Information Technology, Inc.
Aurora IT is a full service medical website branding, medical website development, medical website design, and internet marketing company located in Cold Spring, New York. The company also provides customized software programming and content management solutions (CMS) to all types of businesses nationwide. Aurora IT is the largest provider of Bitrix CMS software in the Americas.
To learn more about our medical website design and marketing services call: 914-591-7236