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Is Aurora IT a web design and art studio?
Aurora IT is comprised of a team of web designers, graphic artists and copywriters. We are a full service company with proven experience working in the medical and healthcare industries. Our expertise includes:
- Medical and healthcare marketing
- Professional logo, web, and print design and flash animation services
- Website and brochure medical copy writing by journalists and scientists
- Internet advertising campaigns
- Professional website management and search engine optimization (SEO)
- Public relations (PR) and online media publishing
Why should I use Aurora IT, as opposed to doing myself, or enlisting the help of a friend or relative that has experience in web design and programming?
Very few people have skill in all aspects of web design, programming, and search engine optimization (SEO). It takes years to develop expertise even in one of the above. That’s why a do-it-yourself site, such as Intuit, is not the best answer for you, because they do not offer SEO.
Here, at Aurora IT, web design, programming, and SEO are all we do. We employ only professional website designers, programmers, and SEO specialists with experience and advanced education. We get the job done right in weeks, not months or years and guarantee your complete satisfaction! Most importantly, our designs and programming are search engine-friendly, which means that our sites will never have fatal programming errors that can hurt your Google listings.
Website Design Questions
What are the benefits of having a website?
Answer: The search for medical or health information is one of the most popular online activities after email and researching things to buy online. If you don't currently have a website, you are not being found by many prospective patients. Having a quality website detailing your medical expertise, training, patient testimonials, research and publications, and contact information is vital to your marketing.
What can I expect after launching my website?
Answer: Aurora clients typically experience a 30+% increase in patient referrals and new cases by using our proven logo design, medical website development, flash animation, copy writing, and search engine optimization services. The medical industry is becoming more and more competitive and your advertising budget must be spent wisely. The Internet is where everything is happening. A majority of prospect patients find it easy, fast and convenient to find information they need using the Internet.
What does Internet exposure do for my practice, and me?
Answer: Having visibility on the Internet builds name and branding awareness, which can create opportunities to appear on television, radio, and newsprint interviews, etc. - further building your authority on services, research and cutting edge treatments.
Do I get an individual website or a group practice website?
Answer: . A website can be created for a group practice with separate pages and customized options for physicians within the practice. Individual physicians will have their own web address with their own personal web pages to provide their own material.
Do I get an individual website or a group practice website?
Answer: A website can be created for a group practice with separate pages and customized options for physicians within the practice. Individual physicians will have their own web address with their own personal web pages to provide their own material.
How long does it take to build my website? Do I get to review my site prior to completion?
Answer: Once we understand your design parameters, we will then create a custom template or shell design of your web page. It takes 10 days for this initial design. It will be posted online as a demo for you to review. We'll discuss revisions, additions and modifications to the design at this point.
Once the template design meets your approval, we then move on to the construction phase of the project. Your design template, which was initially created as a single image, is now converted into HTML code.
It would then take 3-5 days to launch the completed site.
SEO and Advertising
How is my website advertised on the Internet?
Basically, there are 2 ways to advertise your website and get traffic:
- Sponsored Links or “Pay-Per-Click” advertising (pink area)
- Natural “organic” search results (green area)
Sponsored links are ads that you pay to have featured in search engines. You pay according to how many times you are ads are clicked, hence the term “pay-per-click”. Combined with search engine optimization, this method gets optimal marketing results.
However, there are studies that show that 90% of all website traffic comes from natural, “organic” listings. Organic listings refer the results of a user search in Google, Yahoo or MSN. These sites tend to be more likely to get clicked on and therefore, more trustworthy.
What is included in your SEO services? How does it work?
Our SEO expertise gives your website a better chance of being found when people are searching for information, related to medical procedures and competent doctors. We spent years researching major search engines and know how to reach top 10 positions on Google, Yahoo and MSN listings.
Our SEO services include:
- Keyword and key phrase analysis that will drive qualified traffic to your website
- Content optimization for chosen keywords/key phrases
- Search engine-friendly website design
- Site programming
- Press release writing and publishing
- Link building
- Internet directory submissions
How will new patients find my web site?
Answer: You need to promote your website actively offline and leave the online marketing to us. Online promotion usually means registering the site with all the relevant search engines, so people can "find" you. Offline promotion is just as important. Print the website address (URL) on your business cards, stationery and display it in your waiting rooms. If required, we can provide additional professional marketing advice to help publicize your website.
Website Address Questions
Can I / we select our own web address?
Answer: Yes, you can select your own web address subject to a few rules and conditions that we go over with you. However, you web address is subject to availability. In the event your web address is not available, we will provide you with a list of choices that will meet your needs.
Do you handle the entire domain registration process?
Answer: Yes. As you know, the web address you choose must be registered for your business name. We will register your address with search engines so that new patients can find you on the Internet. However, you will be required to supply your ACN, RBN or ABN, which we will request during the registration process. If you do not have an ABN, you will need to apply for one, which we can help you with. It takes a few days to get your ABN, but you can continue your registration with us while it’s pending. NOTE: we cannot submit your registration until we have your ABN number.
How long does it take to get a Web address after I sign up?
Answer: We submit your Web address (domain name) application immediately. You are notified by e-mail if your application is completed. This generally takes fewer than 24 hours, but can take up to 5 business days if there is a problem with your registration.
Do you provide medical illustrations?
Answer: Yes. Aurora IT has staff illustrators. We provide medical animations, stock illustrations or can create custom illustrations, at very competitive prices.
Website Updates & Maintenance
How often can I update my website?
Answer: As often as you like! The more you do, it the better. Medical science is changes rapidly so it’s important to keep up with the changes. We can provide professional training and assistance for this.
My practice already has a website. Do I need to update it?
Answer: Yes, if your site was built a few years back, does not look modern or needs updated content. It could also be that you paying too much for hosting. Also, perhaps your site needs updated keywords and optimization for search engines.
If you are unsure whether or not to update your website, contact us and we will provide a free analysis and useful recommendations.
Who owns my website?
Answer: We provide site owners with the source code and HTML files of their website. Your site belongs to you to manage and update.