Medical Website Design
You Need a Definitive Internet Solution to Compete with Your Fellow Medical Professionals
The Pew Internet & American Life Project recently revealed that 80% of adult Internet users, or around 93 million Americans, regularly search for health related information online. The number is both startling and important. It means that “shopping around” for healthcare information is one of the most popular activities among consumers online, (second only to email) and that makes having a visible online presence an indispensable tool, if you happen to be a medical professional or hospital.
The New York Times has reported that patients increasingly expect to find medical advice and assistance online and via email, that healthcare plans and insurance companies nationwide have recognized the improved efficiency and cost savings of Web-based interactivity, that they’re starting to reimburse medical practitioners for those consultations, and that a bill recently introduced in the House of Representatives will authorize add-on bonus payments under Medicare for e-mail consultations.
Results of Harris Interactive Online Healthcare Survey
77% of survey respondents would like email reminders from their doctors.
75% of survey respondents wanted to be able schedule their appointments using the Internet.
74% of survey respondents would like to be able to interact with their physician via email.
67% of survey respondents would like to be able to get a look at test results using email.
64% of survey respondents would like access to Electronic Medical Records (EMR) online.
57% of survey respondents wanted the freedom to use home monitoring services, allowing the exchange of medical information with doctors via email.
The same poll indicated that the availability of online healthcare services would probably influence how consumers chose their healthcare provider.
Your practice needs to have a website that’s more than just a puffed up online brochure — it needs a website that communicates your expertise, provides meaningful content and information, and encourages every prospect patient to schedule an appointment. And that’s what we’ll deliver.
Next Generation Web Solutions for Medical, Healthcare, and Surgical Professionals
Healthcare is an extremely competitive market. Top physicians and medical practitioners across the US are taking advantage of the Internet to compete for exposure, and, even more important, for patients. Like you, they’ve spent years building a reputation locally, but they’ve also realized that to enjoy continued success, they need to have an Internet presence that will establish their reputation with online consumers. Your practice needs more than just a fancy online brochure; it needs a website that communicates your expertise, provides meaningful content and information, and encourages every visitor to schedule an appointment. Internet consumers want as much information as they can get, and they want it at their fingertips.
Aurora IT understands that your website is the face of your practice. Your patients' first impression will be based on what they find online. Our medical and dental website design team will build you an attractive, functional and information rich website, that’s been custom-tailored to the demands of the medical industry and, more specifically, to your individual practice. We will craft a comprehensive Internet strategy, positioning you for continued success. Whether you’re a General Practitioner, a Family Physician, an Out-Patient Surgical Center or Radiological Imaging Center, a Medical Device Manufacturer, or a specialist in any other healthcare related profession, our professional medical and healthcare website development specialists are ready to help you.
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Medical information
In addition to designing user-friendly professional medical websites for hospitals, physicians, medical practices, medical associations or allied health organizations of any size, Aurora Information Technology Inc. provides superior search optimization and online marketing services at affordable rates. We provide a comprehensive slate of Internet marketing, patient education, and public relation solutions to drive traffic to your website.
Including your website address in your existing advertising, on business cards and stationery, will quickly open the door to more referrals from current and prospect patients. These are people that want to learn more about your practice and the medical services provided. Consumers who may be reluctant to call your office after catching a print or broadcast ad, won’t hesitate to visit to your website, if you provide an address.
Additionally, healthcare consumers and prospect patients regularly research information online and anonymously. These are people who are hesitant to ask questions in person. Many diseases have embarrassing symptoms or require uncomfortable treatments. Your website should provide information that builds trust, professionalism, and sincerity in order to convert online information seekers into new patients. Remember, the Internet isn’t merely a marketing tool to build, monitor, manage, and expand your medical practice. It also serves the public by offering health education resources online and will lead to better healthcare for your community.
Medical Copywriting
Having abundant, dynamic, factual, and informative copy should be an integral component of your website marketing, patient education, and search engine optimization (SEO) strategies. That’s because content-rich websites are more attractive to prospect patients and search engines. And, when you stop and think about it, that makes a lot of sense. Prospect patients like to visit websites offering authoritative information about new medical procedures, disease diagnosis and treatment. Nobody appreciates reading recycled web copy from Wikipedia, WebMd or other such sites.
Aurora IT provides compelling and authoritative medical, healthcare, and physician copywriting services for all of your website, newsletter, and online publishing requirements. All of our writers have advanced academic degrees in engineering, biology, healthcare, and other scientific fields. We guarantee that our work is original, timely, and will provide the patient education and generate the marketing results your healthcare, medical practice, or hospital is seeking.
Our Professional Medical and Healthcare Website Development Specialists Are Ready to Help You
To learn more about medical and healthcare website design services, call us at 914-591-7236 or contact us online.
