Not long ago, simply counting clicks, hits, page views, and search engine rankings provided enough information to effectively manage your Internet marketing efforts. The ever-changing and ultra-competitive nature of today’s online marketplace demands a more thoughtful approach.
To be successful in today’s Internet age, your business needs a combination of marketing and site optimization tactics to achieve your profitability objectives. The results of search engine optimization (SEO), sponsored links, and public relations efforts have to be measurable and, more importantly, analyzed to ensure you’re getting the best possible return-on-investment (ROI).
Aurora IT’s state-of-the-art analytical tools will give you the power to measure and improve on your website’s traffic and overall utilization. The following metrics are analyzed by
Aurora IT provides a consultative approach to meet all of your needs. There are no standardized SEO solutions. We’ll work with you and your staff to understand your goals, your technical requirements, and your niche in the marketplace. Then we'll recommend and design customized solutions, meeting your businesses marketing needs. We have in-house analytics experts that understand how to put reporting and analytics tools to use, such as:
- Customized implementation of analytical tools to measure return on investment of SEO and sponsored link campaigns
- Side-by-side online marketing campaign comparisons
- The ability to transform site data into powerful traffic driving tools
- Management and development of customized reports and statistics
Of course, site analytics is only one aspect of what we’ll offer your business. Our web development, design, and marketing team will translate your brand from the offline marketplace to the online one.