Blogs

It's hardly a secret that a targeted blog can boost your search engine rankings.

But how does it all work and what exactly is viral marketing? Viral marketing is simply an online advertising effort that makes use of social networks to increase brand awareness. Viral marketing relies on the self-replicating process inherent to social networks online. So yes, you can use a blog to get a new website ranked quickly, even ahead of your main website, if you’re willing to write (post) on a regular basis. However, there’s a critical element of blogging you’ll want to keep in mind.

Because of the typical publishing schedule of an active Blog (daily or 5 days a week - at the very least) search engines like Google and Yahoo put high weight on—in other words, give a lot of credit and therefore search exposure—to Blogs that stay focused on a topic. Search engines crave fresh, relevant content and they reward blogs for providing it. Regularly providing snippets of information and content will create a big picture over time.

Blog Your Way to Search Engine Optimization and Online Marketing Success

You can use your blog as a way to build inbound and relevant links. This is the most overlooked component of most viral marketing campaigns. Many postings can have direct links. However, you should also focus on formatting your blog, so it has permanent anchor text links. Blogs can also be search engine optimized, similar to websites with content optimization, link building, meta programming, etc.

By "optimizing your Blog's content," we do not mean stuffing it with keywords and key phrases. So-called SEO "experts" who practice link spamming manage to draw good rankings for a while—before getting their client’s site sacked and banned.

Genuine optimization on the other hand achieves good rankings by offering relevant and timely content. It is not important to use certain key expressions repetitively and excessively. Write specifically about the products or the services you’d like to be top-ranked for in a natural and intuitive manner.

Contact Us to Discuss Blogs and Viral Marketing

Aurora IT can steer your blog efforts from site design and development to marketing conversion and follow-up analytics.