Medical Logo Design

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Your medical logo: a simple icon or the foundation of your practice persona?

Think of your medical logo design like your health. When it’s good, it’s taken for granted. But when it’s not, it has a subtle way of interfering with everything you do. A healthy practice needs a healthy logo. The right medical logo design will convey your expertise, solidify your professional image, and connect you with patients in a memorable way.

It sounds simple, but finding the right balance between those important messages and good, clean design takes an expert. Our medical logo design specialists are amazingly adept at translating your personality into a professional, inviting mark you’re proud to stand behind.

Don’t underestimate your medical logo. It brings everyone—your website, business cards, signage, brochures, and more—together into one happy, productive family.

Medical logo – strong foundation, powerful springboard

  • Conveys a professional, solid image
  • Demonstrates the longevity and stability of your practice
  • Connects patients with your style and personality
  • Establishes brand recognition and marketing cohesion

What the logo designers know:

  • Size matters: Your medical logo has to work big or small. The graphic elements and typography must be recognizable and readable at any size.
  • Color shapes emotion: Color psychology is a real phenomenon with proven affects on patients. Color is important, but so is a black and white version for printing versatility.
  • Leave a little to the imagination: The graphic components of your logo can communicate your practice’s focus without being overt. If patients have the opportunity to interpret a little about you, they’re likely to feel more connected to you.
  • Say no to stock: Never include stock art in your medical logo. You risk having the same mark as another practice and you sell yourself short in originality, distinction, and memorability.

Aurora's Medical Logo Samples


Medical and healthcare logo design services: 845-424-6258