Site Update Technology

Do you need a site that will be a dependable spokesman for your company’s vision and values?

Of course you do. Your website will be the most widely viewed representative of your business. Depending on what that business is, hundreds, thousands or even hundreds of thousands of consumers may stumble across it via search engines. It needs to be more than just slick and attractive; it needs speak to consumers about your brand in a way that’s consistently engaging. In short, it needs to stay fresh and it needs to be current. If consumers leave your site impressed, they’ll come back.

The days when you could expect to get a worthwhile return on your investment from a “fire and forget” website have come and gone. Companies interested in attracting and retaining an online audience can’t afford to put up their websites and then ignore them anymore. To get to the level of ROI you’re looking for, you’ll need a site that can be updated easily and regularly. That’s why it’s essential to design and build websites like yours with dexterity and dynamism in mind, and that’s the main reason we depend on the Bitrix Content Management System here at Aurora IT. Bitrix offers us the “future proof” flexibility we need to make sure your website will never be stale or tired.

Dynamic Content Presentation, Increased Brand Equity

Having the best available CMS will make all the difference in the world, as your site competes for the increasingly fickle attention of online visitors. When put to use properly, a vibrant content management system like the Bitrix will give you the power you’ll need to standardize, tweak and maintain the way your brand is presented on the web.

Even more important, having the right content management system can be put to work to perpetually enforce that standard in the context of your broader online marketing strategy.

Updating Your Website With the Bitrix Content Manager

Bitrix CMS utilizes a unique “SiteUpdate” system. Bitrix SiteUpdate was specifically developed to ensure that the process for updating your website would be smooth sailing from beginning to end. You’ll also be free to load any new system updates or modules directly from the Bitrix website. But don’t worry, updating your system will only affect the “technological core” of the Bitrix Content Manager, you won’t lose any content on the public part of your site.

If you’d like to learn more about the Bitrix SiteUpdate system, don’t hesitate to contact us today 914.591.7236.