Bitrix CMS Features

In other words …The Advertising module will allow your administrators to insert advertising of any type, have full control of its display and disposition, formulate contracts with advertisers, establish plans for media activity, display advertising to its target audience, limit banner clicks and more.

With the Bitrix CMS Advertising Module, You’ll Be Able To:

• Define specified advertising areas in your site’s design.
• Define and create advertising types and use them to manage specified advertising areas.
• Use advertisement of any type: flash banners, html banners, image banners, pop-ups, etc.
• Edit HTML banners with the module’s embedded HTML editor.
• Take advantage of external advertisement rotators to display third-part banners on your site.
• Create and use banners.
• Place banners in a single advertising area and regulate the probability of displaying different banners (on rotation) in that area.
• Configure the advertising banner settings below:
  
  Placing and timing of banner displays (restrictions):
  • Priority.
  • Maximum number of visitors that will view a banner.
  • Maximum number of impressions per visitor and in total.
  • Whether or not the click-rate on a banner will be registered.
  • Maximum number of clicks per banner.
  • Duration of banner displays (start date and end date).
  Targeting:
  • Sites where a particular banner will be shown.
  • The kind of visitor (new visitor; returning visitor or all visitors).
  • Specific sections or pages.
  • Keywords and key phrases.
  • Country-based (localization-based) restrictions.
  • By advertising campaign (i.e. show certain banners to visitors during specific ad campaigns).
  Media settings:
  • Image banners: image, link, tooltip or target window.
  • HTML banners: these banners can be created in the visual HTML editor.
  Banner status:
  • Consideration status: «Rejected»; «On approval»,«Approved».
  • Status comments.
  • Notify banner owners of the status change.
• Modify Advertising module access permissions according to role: administrators, banner managers, etc.
• Create advertising contracts for site advertisers.
• Define contract parameters by:
  Restricting banner shows:
  • Sites, sections, pages, keywords and key phrases.
  • Types of banner displays allowed for particular advertisers.
  • aximum number of site visitors allowed to view contract banners.
  • Maximum number of contract banner impressions and clicks.
  • Show specific banners to visitors from specific countries.
  • Show banners to visitors only during certain advertising campaigns.
  • Show banners to new visitors, returning visitors or all site visitors.
  • Restrict banner ad displays to an hourly and or daily schedule on specific days.
  Assign user permissions to access contracts.
• Analyze contract and banner dynamics using graphs (shows, visitors, clicks, CTR).
• Give your site’s advertisers access to contracts and banners reports.

Interacting with Advertisers via the Bitrix Advertising Module

You’ll be able to permit advertisers to publish advertisements on your website in an unattended fashion—but according to restrictions stipulated by contracts. And, changes will only take effect once your site’s administrator approves them

The Advertising Module Banner Media Plan Can Stipulate the Following:

• Hours and days of the week.
• Country.
• Sections and pages.
• Advertising campaign.
• Keywords, key phrases and more.

Keyword-based audience targeting will enhance the use of your advertising space by increasing the CTR of banners ads. Note: Only the website’s owner will be able to impose conditions to restrict a particular advertising campaign’s banner impressions.

Bitrix Advertising Module Statistics and Reports

Graphs and tables are available to display real-time information on impression statistics, visitors, clicks, banner CTR and more.

To learn more about the features and modules of the Bitrix Site Manager CMS contact us today 914. 591. 7236.

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